5 Powerful Sales Integrations to Supercharge Your HubSpot CRM

Credits: OutFunnel

HubSpot is one of the most powerful and widely used sales CRM tools. This is because of the wide variety of features available in the tool and its hundreds of powerful integrations that you can connect and supercharge your CRM. Instead of trying to build everything themselves and not doing it right, they allow third-party companies to build apps to integrate with HubSpot and scale their sales campaigns.

Integration of third-party apps means that companies can leverage the power of artificial intelligence in their sales operations without switching their operations from HubSpot to elsewhere. All you need is a HubSpot app!

In this article, we will talk about one of the essential HubSpot integrations that can help you improve customer experience, supercharge your lead distribution strategy and drive more revenue.

1. Zapier

Zapier is a tool that allows you to connect and automate the use of multiple web applications. In a modern sales strategy, you must use and manage different apps to generate and track leads and sales. Zapier allows integration of those apps, making it easy to automate data transfer between apps and improve your marketing operation.

The same goes for integrating Zapier with HubSpot. You are not only connecting HubSpot and Zapier but also providing HubSpot a bridge to communicate and interact with other apps through Zapier. For example, suppose you are using Slack to keep in touch with your team. In that case, you can push important announcements and follow-ups directly into Slack from HubSpot via Zapier integration.

This opens your workflow creation to a whole new set of possibilities.

Integrating Zapier with HubSpot can provide many benefits such as:

1. Increased efficiency: Automating repetitive tasks can save time and reduce the risk of errors.
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3. Improved data accuracy: By using Zapier to transfer data between applications automatically, you can reduce the risk of data entry errors.
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5. Enhanced collaboration: Zapier can be used to share data and updates between team members and different applications, improving communication and collaboration.
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7. Greater flexibility: Zapier can be used to customize the way different applications work together, allowing you to tailor your workflow to your specific needs.
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2. Routera

Routera.io is a powerful alternative to the complex and costly HubSpot Workflows tool. It helps you automatically distribute incoming qualified leads to your sales team without having to create complex workflows. Routera has multiple lead distribution methods such as performance-based routing, AI-based lead rotation and round robin.

Using Routera to distribute leads based on demographics, performance and other factors improves the productivity and hit rate of the team which helps companies meet their revenue goals faster.

Integrating Routera with HubSpot can help you:

1. Improved lead distribution: Routera uses AI-based algorithms to distribute leads to the most appropriate sales representative, using performance-based routing and AI-based lead rotation strategies. This can help ensure that leads are being handled efficiently.
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3. Enhanced sales performance: Routera's integration with HubSpot allows you to track the performance of your sales team and identify areas for improvement.
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5. Increased efficiency: By automating the lead distribution process, Routera can save time and effort, allowing you to focus on other important tasks.
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7. Greater flexibility: Routera's integration with HubSpot allows you to customize the way leads are distributed, giving you greater control over your sales process.
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9. Time savings: By streamlining the lead distribution process, Routera can help you save time and effort, freeing you up to focus on other important tasks.
   
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3. Calendly

You might have started seeing clients send you meeting invitations using Calendly lately. With the rise of the pandemic and work-from-home culture, virtual meetings have been in trend for quite a while now. Need to discuss an important aspect of the business? Call a virtual meeting. Need to have a discussion with potential customers? Schedule a demo with them on Zoom using Calendly.

Calendlys HubSpot integration takes your business to another level. You can add a link to your Calendly schedule and let the qualified lead pick a time for a meeting if they would like a demo of the product or service directly from the follow-up mail your reps send to them.

You can manage this interaction directly from HubSpot and skyrocket your conversions this way.

Integrating Calendly with HubSpot can:

1. Streamlined scheduling: Calendly allows you to easily schedule meetings with prospects and clients directly from within HubSpot. This can save time and reduce the back-and-forth of finding a mutually convenient meeting time.
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3. Improved customer experience: Calendly's intuitive interface makes it easy for customers to schedule meetings with your team, improving the overall customer experience.
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5. Better organization: Calendly's integration with HubSpot allows you to view and manage all of your meetings and appointments in one place, making it easier to stay organized.
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4. LeadFeeder

Leadfeeder is a valuable tool for identifying companies that are interested in your products or services. By integrating Leadfeeder with HubSpot, you can automatically receive data on companies visiting your website and use this information to effectively target your sales efforts. Additionally, if a lead is exhibiting strong signs of being ready to make a purchase, the integration can create new deals in your CRM for your team to pursue. Overall, using Leadfeeder in combination with HubSpot can help you make more informed sales decisions and streamline your sales process.

Integrating LeadFeeder with HubSpot can provide a number of benefits.

1. Improved lead generation: LeadFeeder can help you identify new leads by tracking the companies that visit your website. This information can then be passed on to HubSpot, allowing you to follow up with potential customers.
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3. Enhanced lead tracking: LeadFeeder's integration with HubSpot allows you to track the activities of leads as they move through your sales funnel. This can provide valuable insights into the effectiveness of your marketing efforts.
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5. Better targeting: By using LeadFeeder to gather information about the companies that visit your website, you can tailor your marketing efforts to be more relevant and effective.
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7. Increased efficiency: By automating the lead tracking process, you can save time and effort, and focus on other important tasks.
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9. Enhanced collaboration: LeadFeeder's integration with HubSpot allows you to share information about leads with your team, improving communication and collaboration.
   
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5. Gong.io

Gong helps you convert more leads into customers by providing valuable insights and recommendations based on your sales conversations. When you integrate Gong with HubSpot, key features of the platform are added to your CRM, allowing you to analyze your call data and understand the sentiment and activity of your team.

Gong provides suggestions, such as reminding you to address a customer's concerns about pricing or encouraging you to ask more exploratory questions. With the integration, you can run your calls through Gong as usual, and the details will be automatically synced to HubSpot, including a URL to the call recording in Gong.

Integrating Gong.io with HubSpot can provide many benefits, including

1. Improved sales performance: Gong.io is a sales conversation analytics tool that uses artificial intelligence to analyze sales calls and provide insights into what works and what doesn't. By integrating Gong.io with HubSpot, you can use this information to improve the performance of your sales team.
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3. Enhanced training: Gong.io's integration with HubSpot allows you to use the insights provided by the tool to train your sales team on best practices for sales conversations.
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5. Better targeting: By analyzing sales calls and identifying what works and what doesn't, you can use Gong.io to tailor your sales approach to be more relevant and effective.
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7. Increased efficiency: By automating the process of analyzing sales calls and providing insights, Gong.io can save time and effort, allowing you to focus on other important tasks.
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9. Enhanced collaboration: Gong.io's integration with HubSpot allows you to share information and insights with your team, improving communication and collaboration.

Final Words about HubSpot CRM Integrations

In conclusion, there are a number of powerful integrations available for HubSpot that can help you supercharge your CRM and drive more revenue.

Zapier allows you to automate the use of multiple web applications, streamlining your workflow and improving collaboration. Routera is a powerful alternative to HubSpot Workflows, providing efficient lead distribution through AI-based algorithms. Calendly simplifies the process of scheduling meetings with prospects and clients, improving the overall customer experience. Leadfeeder helps you identify new leads by tracking the companies that visit your website, and Gong provides insights and recommendations based on your sales conversations to help you convert more leads into customers.

By leveraging these integrations, you can enhance the performance of your sales team and improve the overall efficiency of your sales and marketing efforts.

To get a free trial of Routera, visit our site!